• Thursday, November 8, 2007

    The worlds best sports agent and how they do it.

    Hello to all my fans that want to become famous by finding a good agent. The following story is about how sports agents built a career out of men that no one had known outside of their sport. These special agents can make their clients into household names. They can take clients in the same agency in other work (i.e. actresses, models) and create introductions, in front of the camera, dating publicly, or whatever it takes to make them famous. He is looking beyond an athletes playing days, always working on the bigger picture. This is not just about one sport, and this is not just about America. This is global.

    Written By: Rob Tencer






    The super star agents that highly sought after and are creating careers for their clients are:

    Don Yee - Tom Brady's agent (Yee & Dubin LLP)
    Alan Zucker - Peyton Mannings agent.

    The agents use a technique that has 3 parts. This technique is usually reserved for a celebrity publicist, but it can be mastered by the right agent.

    part 1. Finding a client right out of high school or still in college.
    The agent must get the client young, because a college player can go pro at anytime. The ideal time to get sign them, might be high school.
    The agent must keep the player out of trouble, and must keep them out of jail, and keep them playing without being thrown off the team and out of school. While it is not legal to get the player paid while in school, there is other incentives. The player must get to the draft, or at least be eligible to play pro. Once the player makes the pro's, the fun starts.

    part 2. dating to be famous.
    Just like the book I wrote about becoming famous, "stop waiting to be famous and start dating to be famous", the agent uses the same concept to try and position the client not for a career in movies or TV, but for a career in endorsements.

    part 3. The promised land is in endorsements
    The holy grail of a career in sports is not winning a championship, but getting as many endorsement deals as humanly possible. It helps to be playing in a strong media market, or at least to have played college ball in a big market. The agent collects anywhere from 10-25% of whatever he gets his clients, and one head injury or knee injury could end the career of the athlete, so the real money is in endorsements, and this is what the agent has been building up to since the player was a child.
    Peyton Mannibg will receive $13 million from endorsements, while Tom Brady will receive $9-$13 million in endorsement deals. Manning has endorsement contracts with MasterCard, DirecTV, PepsiCo, Gatorade, Adidas, Reebok, Sprint Nextel. Brady has endorsement contracts with Visa, Nike, Sirius Satellite, Movado, Burns Entertainment and sports marketing, Smartwater Coca-Cola, Glaceau

    Lets now look at a few recent athletes that have been through the process of the three parts.

    Tom Brady - while he did not get picked in the draft at a very high level, he settled into his championship role. Tom has very good looks, and was a great fit into so many endorsements. The problem was how to get him popular in middle america, and basically all of america?
    Through the use of being in the right place at the right time - arranged and orchestrated by the agent, he was able to be seen with very beautiful women, and more importantly, outside the stadium, outside the field, and in a red carpet celebrity setting. By going out with celebrities, then models, then the biggest and most famous and most beautiful model in the world, it made Tom more desirable by women, and more looked up to by men. Now Tom was ready for endorsements, magazine covers, tabloids and gossip columns, high visibility and maximum exposure and maximum penetration into the minds of America.


    Peyton Manning - While his story is not the same as Tom Brady, he appeared to be more down to earth and a family man. He loved his brother and father and was seen with them or talking about them at every opportunity. Where Tom could transcend into all aspects of Americana, Peyton had to rely on his core audience of football fans.

    Matt Lienart - Matt went to a Los Angeles College, and was in the celebrity dating rotation of high profile women like Paris Hilton. Being on the star circuit increased his star quota. When he was drafted into a small media market, his endorsement career took a nosedive. Getting a random girl pregnant, did bring his name into the news. So you see its all about off the field actions that define your career. Especially if the star athlete gets injured.

    Tony Romo - I was watching Donald Trumps Miss World or Miss Universe beauty paegent and I saw this first year pro quarterback as one of the judges. Who was he? Why was he given the job as a judge, when nobody knew who this guy was? This was purely the agent at work, trying to create high profile appearances where most of the world would be watching. America would be watching this man who seemingly had no connection to pro football. He was not even in America for this competition. Then came carrie underwood, then came Britney spears, then super models. The idea is to build his career before he gets a championship, and it really does not matter if he even gets a championship. What matters is that he is being groomed for lucrative endorsement deals. He does not have the good looks of Tom Brady, so his female and male fan base will need to be a little different. The Carrie underwood dating to be famous worked out because of his TV market in Texas. When that was no longer needed to elevate himself, the agent moved onto someone with a more high profile. Britney Spears is in the news everyday. Even if Tony Romo hides from photographers, they camp out outside and across the street of the girls house. They follow her every move. They record every person she talks to, including the McDonalds she goes to. This is much better for world wide exposure, and American psyche.

    While Tiger Woods is not a football star, he is an athlete with more endorsement deals than both of them combined.

    Derek Jeter is also a highly ranked athlete superstar, with massive endorsement deals according to Q scores - which measures consumer awareness of an athlete's likability.

    The owner of the new england patriots whom Tom Brady plays for, says women between the ages of 2 and 80 are crazy for him.

    Rob Tencer is the author of "stop waiting to be famous and start dating to be famous" as well as the lead writer of several entertainment blogs in the USA and the UK. Dr. Tencer is also a Sober Companion.

    Bob Dorfman - executive vice president of SF based Baker Street Partners.
    Doug Shableman - President - Burns Entertainment and sports marketing, Evanston,Ill
    Steve Rosner - 16W marketing, Rutherford, NJ
    David Carter - Sports Buisness group - LA,CA

    Yee & Dubin LLP


    725 S. Figueroa Street Suite 3085
    Los Angeles, CA 90017-5430
    USA

    Website: www.yeedubin.com
    Phone: (213) 892-7420
    Fax: (213) 892-7421

    Alan Zucker - IMG
    Senior Vice President, Athlete Marketing

    Lovell House 616 Chiswick High Road
    London W4 5RX
    United Kingdom
    Website: www.imgartists.com
    Phone: +44 20 8233 5800
    Fax: +44 208 742 8758

    BOCA RATON

    Evert Enterprises
    7200 W. Camino Real, Suite 310
    Boca Raton, FL 33433-9984
    Phone: (561) 394-2400
    Fax: (561) 394-2400

    BOSTON

    IMG
    One Bridge Street, Suite 101
    Newton, MA 02458
    Phone: (617) 558-6380
    Fax: (617) 558-6386

    BRADENTON

    IMG Academies
    5500--34th Street West
    Bradenton, FL 34210
    Phone: (941) 755-1000
    Fax: (941) 752-2540
    Fax: (941) 752-2527

    CHICAGO

    IMG
    One Lincoln Center
    18-W 140 Butterfield Road, Suite 350
    Oakbrook Terrace, IL 60181
    Ph: (630) 916-9720 or (630) 916-2590
    Fax: (630) 916-9716 or (630) 916-2595

    CLEVELAND

    IMG
    1360 E. 9th Street, Suite 100
    Cleveland, Ohio 44114
    Phone: (216) 522-1200
    Fax: (216) 522-1145

    CHARLOTTE

    IMG
    201 South Tryon Street, Suite 1000
    Charlotte, NC 28202
    Phone: (704) 568-2520
    Fax: (704) 568-2904

    LOS ANGELES

    IMG
    1640 South Sepulveda Boulevard
    Suite 222
    Los Angeles, CA 90025
    Phone: (310) 473-0411
    Fax: (310) 473-3914

    LOS ANGELES

    IMG
    2049 Century Park East
    Suite 2460
    Los Angeles, CA 90067
    Phone: (424) 653-1655
    Fax: (424) 653-16764

    MIAMI

    IMG
    150 Alhambra Circle, Suite 825
    Coral Gables, FL 33134
    Phone (305) 460-6580
    Fax (305) 446-9080

    MINNEAPOLIS

    IMG Coaches
    601 Carlson Parkway, Suite 610
    Minnetonka, MN 55305
    Phone: (952) 847-2455
    Phone: (952) 847-2467
    Fax: (952) 847-2451

    NEW YORK

    IMG/Forstmann Little
    767 5th Avenue
    New York, NY 10153
    Phone: (212) 355-5656
    Fax: (212) 759-9059

    NEW YORK

    IMG Models
    304 Park Avenue South
    Penthouse North 12th Floor
    New York, NY 10010
    Phone: (212) 253-8884
    Fax: (210) 253-8883

    NEW YORK

    IMG
    420 West 45th Street
    New York, NY 10036
    Phone: (212) 541-5640
    Fax: (212) 265-5483

    NEW YORK

    IMG
    825 7th Avenue
    New York, NY 10019
    Phone: (212) 489-8300 (8th Floor)
    Fax: (212) 246-1596 System Speed: 381
    Phone: (212) 489-5400 (9th Floor)
    Fax: (212) 246-1118

    SAN FRANCISCO

    IMG
    685 Market Street, Suite 500
    San Francisco, CA 94105
    Phone: (415) 227-8000
    Fax: (415) 227-4288

    SANTA MONICA

    IMG
    3000 West Olympic Blvd
    Suite 2510
    Santa Monica, CA 90404
    Phone: (310) 907-2229
    Fax: (310) 449-4067

    TORONTO

    IMG
    175 Bloor Street East, Suite 400
    South Tower
    Toronto, Ontario M4W 3R8 Canada
    Phone: (416) 960-5312
    Fax: (416) 960-0564

    VANCOUVER

    IMG
    611 Alexander Street
    Suite 401
    Vancouver, BC V6A 1E1
    Phone: (604) 228-2010
    Fax: (604) 215-2003

    south america

    BUENOS AIRES

    IMG
    Av. del Libertador 3254
    B1637ALO - La Lucila
    Buenos Aires
    Argentina
    Phone: +54 11 4799 8100
    Fax: +54 11 4799 4464

    europe

    AMSTERDAM

    IMG Netherlands NV / TWI Holland BV
    World Trade Center Amsterdam
    Strawinskylaan 259
    1077 XX Amsterdam, Netherlands
    Phone: (31) (20) 496 00 00
    Fax: (31) (20) 496 00 01

    BARCELONA

    IMG
    VIA Augusta, 200 4th Floor E-08021
    Barcelona, Spain
    Phone: (34) (93) 200 34 55
    Fax: (34) (93) 200 59 24

    BERLIN


    IMG GmbH
    Saarbrückerstrasse 36
    10405 Berlin
    Germany
    Phone: +49 (0)30 889 2289 02
    Fax: +49 (0)30 889 2289 20

    BRISTOL

    Tigress Production Ltd.
    2 St. Pauls Road
    Bristol BS8 1LT
    Phone: (44) 0 117 933 5600
    Fax: (44) 0 117 933 5666

    BRUSSELS

    IMG Benelux Avenue Frans Courtens 131-B-1030 Brussels,
    Belgium
    Phone: (32) (2) 745 47 60
    Fax: (32) (2) 745 47 61

    BUDAPEST

    IMG Hungary
    Andrassy ut 98
    Budapest H - 1062 Hungary
    Phone: (36) (1) 312 2406
    Fax: (36) (1) 312-2410

    COLOGNE

    IMG GmbH
    Xantener Str. 99h
    50733 Koln, Germany
    Phone: (49) 221 35 50 110
    Fax: (49) 221 35 50 1120

    COLOGNE

    IMG GmbH
    RheinEnergieStadion
    Aachener Str. 999
    D-50933 Cologne
    Phone: (49) 221 716 16 700
    Fax: (49) 221 716 16 720

    HAMBURG

    IMG Media
    Jarrestr.10
    22303 Hamburg, Germany
    Phone: (49) 40 41 40 040
    Fax: (49) 40 41 40 04 20

    HAMBURG

    IMG
    c/o Wirtschaftsberatung T. Franke
    Schellerdamm 16
    21079 Hamburg, Germany
    Phone: (49) 40 27 86 31 32
    Fax: (49) 40 27 86 31 31

    LONDON

    Darlow Smithson Productions
    Highgate Studios
    53-79 Highgate Road
    London NW5 1TL
    Phone: (44) 0 20 7482 7027
    Fax: (44) 0 20 7482 7039

    LONDON

    Tiger Aspect Group
    7 Soho Street
    London W1D 3DQ
    Phone: (44) 0 20 7434 6700
    Fax: (44) 0 20 7434 1903

    LONDON

    IMG
    McCormack House
    Hogarth Business Park
    Burlington Lane
    Chiswick London W4 2TH
    Phone: (44) (208) 233 5300
    Fax: (44) (208) 233-5301

    LONDON

    Gamer.TV
    One Burlington Lane
    Chiswick London W4 2RW
    Phone: (44) (208) 233 7800
    Fax: (44) (208) 233 7801

    LONDON

    The Studio
    Unit 1B
    Hogarth Business Park
    Burlington Lane
    Chiswick
    London W4 2TH
    Phone: (44) (208) 233 6057
    Fax: (44) (208) 233 6101

    LONDON

    The Studio - European Golf Design
    Broomfield Hall
    37-39 Chobham Road
    Sunningdale Berkshire SL5 0DS England
    Phone: (44) 1344 870300
    Fax: (44) 1344 870301

    LONDON

    IMG Models
    8 Flitcroft Street
    London WC2H 8DJ
    Phone: (44) (208) 233 6770
    Fax; (44) (208) 233 6789

    LONDON

    Media House
    Unit 2
    Hogarth Business Park
    3 Burlington Lane
    Chiswick
    London W4 2TH
    Phone: (44) (208) 233 5400
    Fax: (44) (208) 233 5401

    LONDON

    IMG
    Pier House
    Strand on the Green
    Chiswick, London W4 3NN England
    Phone: (44) (208) 233-5000
    Fax: (44) (208) 233-5001

    MILAN

    IMG Models Srl
    Via Ciovasso 11
    20121 Milan
    Phone: (39) 02 3657 6550
    Fax: (39) 02 36 56 2413

    MOSCOW

    IMG Russia
    World Trade Centre
    12 Krasnopresnenskaya Nab.,
    Entrance 6, Suite 736
    Moscow 123610
    Phone: (7) (495) 258-1908
    Fax: (7) (495) 258-2287

    MUNICH

    IMG
    Prinzregentenstrasse 48
    80538 Munich, Germany
    Phone: (49) 89 20 50 880
    Fax: (49) 89 20 50 8820

    MUNICH

    IMG Football
    Büro TSV 1860
    Grünwalder Strasse 114
    D-81547 Munich, Germany
    Phone: (49) 89 64 27 85 167
    Fax: (49) 89 64 27 85 168

    PARIS

    IMG
    5bis rue Mahias
    92100 Boulogne-Billancourt, France
    Phone: (33) (1) 46 89 44 50
    Fax: (33) (1) 46 89 44 51

    PARIS

    IMG Models
    8 Rue Danielle Casanova
    75002 Paris, France
    Phone: (33) (1) 55 35 12 00
    Fax: (33) (1) 55 35 12 01

    ROME

    TWI Italy SrL
    Via Piemonte 39a
    Roma 00187 Italy
    Phone: (39) (06) 42013901
    Fax: (39) (06) 47 44 293

    STOCKHOLM

    IMG
    Stureplan 4C
    S-114 35 Stockholm
    Sweden
    Phone: (46) (8) 506 224 00
    Fax: (46) (8) 506 224 01

    WOLFSBURG

    IMG GmbH
    Büro Wolfsburg
    In den Allerwiesen 1
    384 46 Wolfsburg, Germany
    Phone: (49) 5361 89 03 604
    Fax: (49) 5361 89 03 600

    VALENCIA

    IMG
    Avda Cortes Valencianas
    17 Local 2B
    Valencia, Spain
    Phone: (34) 96 353 60 40
    Fax: (34) 96 317 32 90

    VIENNA


    International Management Group Austria GmbH
    Wallnerstrasse 3 / 28
    1010 Wien
    Austria
    Phone: +43 / 1 / 890 43 16 -0
    Fax: +43 /1 / 890 43 16 – 20

    ZŰRICH

    IMG Schweiz AG
    Bürogebäude com.West
    Förrlibuckstrasse 72, 6 Stock
    CH-8005 Zürich
    Switzerland
    Phone: (41) 44 274 1212
    Fax: (41) 44 274 1213

    middle east

    DUBAI

    IMG Middle East
    Building 5, Suite 121
    Gold and Diamond Park
    Sheikh Zayed Road
    P.O.Box 282339
    Dubai, UAE
    Phone: (971) 4-408-8388
    Fax: (971) 4-408-8300

    africa

    JOHANNESBURG

    IMG
    Fountain Grove
    5 2nd Road, Hyde Park
    Johannesburg, South Africa 2196
    Phone: (27) (11) 880-1141
    Fax: (27) (11) 880-0690

    asia / pacific rim

    BANGKOK

    IMG Services (Thailand) Limited
    Unit #1203, 12th Floor, SG Tower
    161/1 Soi Mahadlekluang 3, Rajdamri Road
    Lumpini, Patumwan Bangkok 10330, Thailand
    Phone: (66) 2651-8323
    Fax: (66) 2651-8324

    BEIJING

    IMG
    Room 11-12, Level 7, Tower W3
    The Towers, Oriental Plaza
    No. 1 East Chang An Avenue, Dong Cheng District
    Beijing 100738 China
    Phone: (86) (10) 5811 1000
    Fax: (86) (10) 8518 1583

    DELHI

    IMG
    IMG House, 4th Floor, 268 Masjid Moth
    Uday Park, New Delhi, 110 049 India
    Phone: (91) (11) 4278-9000
    Fax: (91) (11) 416 42254

    HONG KONG

    IMG
    11th Floor, Sunning Plaza
    10 Hysan Avenue
    Causeway Bay, Hong Kong
    Phone: (852) 2 894-0288
    Fax: (852) 2 882-2557

    MALAYSIA

    IMG Media
    20, Jalan BPP2/6
    Pusat Bandar Putra Permai
    43300 Seri Kembangan
    Selangor
    Malaysia
    Phone +603 8948 9407
    Fax +603 8941 0935

    MUMBAI

    IMG
    608,1-B/2
    Western Express Highway Service Road
    Next to Provident Fund Building
    Bandra (East)
    Mumbai - 400 51 India
    Phone (91) (22) 2656 5900
    Fax (91) (22) 2647 3620

    SEOUL

    IMG KOREA
    5th Floor, Namdo Building
    823 – 24 Yeoksam-Dong
    Kangnam-Gu, Seoul, 135-080, Korea
    Phone: (822) 558-8544
    Fax: (822) 558-8540

    SHANGHAI

    IMG
    Room 3301 K. Wah Center
    No. 1010 Huai Hai Zhong Road
    Shanghai 200031 China
    Phone: (86) (21) 5405 1222
    Fax: (86) (21) 5405 1833

    SINGAPORE

    IMG
    1 Scotts Road #21-01/03
    Shaw Centre
    Singapore, 228208
    Phone: (65) 6738-3669
    Fax: (65) 6738-3617

    SINGAPORE

    TWI - SNTV Asia Bureau
    10 Anson Road #32-11
    International Plaza
    Singapore 079003
    Phone: (65) 6221-3196
    Fax: (65) 6221-2753

    TOKYO

    IMG
    Mitomi Building Shinkan 6F
    1-20-18, Ebisu
    Shibuya-ku, Tokyo 150-0013 Japan
    Phone: (81) (3) 5792-7800
    Fax: (81) (3) 5792-7801

    australia

    ADELAIDE

    IMG
    29 Rundle Street
    Kent Town
    South Australia 5067
    Phone: (61) (8) 8363 5311
    Fax: (61) (8) 8363 6150

    GOLD COAST

    IMG
    Level 5/64 Marine Parade
    Southport Queensland 4215
    Phone: (61) (7) 5588 6888
    Fax: (61) (7) 5588 6895

    MELBOURNE

    IMG
    Level 3, 480 St Kilda Road
    Melbourne 3004 Australia
    Phone: (61) (3) 9864 1111
    Fax: (61) (3) 9864 1112

    SYDNEY

    IMG
    Level 4, 263 Clarence Street
    Sydney NSW 2000 Australia
    Phone: (612) 9285 - 8000
    Fax: (612) 9285 – 8001






    IMG was founded by Mark H. McCormack in the early 1960s. The company is the world's premier sports management and marketing agency, with an international staff of more than 2,500 in more than 80 offices in 32 countries. Its television division, TWI, is the largest independent distributor of televised sports and annually produces and distributes 6,000 hours of original programming in over 240 sports to more than 200 countries. Every day of the year, IMG is commercially involved in an average of 11 major sports and cultural events around the world, represents the interests of major corporations, is a literary agency and book packager, manager and presenter of world-renowned classical music artists through IMG Artists, and its IMG Models is the world's leading international modelling agency.

    Octagon
    www.octagon.com
    Norwalk, CT
    Revenue: $28.8 Million
    Employees: 300

    Anschutz Entertainment Group
    www.aegworldwide.com
    Los Angeles, CA
    Revenue: $11.4 Million
    Employees: 200

    SFX Sports Group Ltd
    www.sfx.com
    New York, NY
    Revenue: $81.2 Million
    Employees: 3,000

    ANC Sports Enterprises , LLC
    www.ancsports.com
    Purchase, NY
    Revenue: $10 Million
    Employees: 45

    CSMG Inc
    www.csmgsports.com
    Chicago, IL


    More sports agents - click here

    More sports amrketing companies - click here

    2006 Sports Business Journal Forty Under 40 List:

    Randy Bernard, Professional Bull Riders Inc.
    John Brody, Major League Baseball
    Zak Brown, Just Marketing International
    Faust Capobianco IV, Majestic Athletic
    Kathy Carter, Soccer United Marketing
    Damon Evans, University of Georgia
    Jeff Fluhr, StubHub.com
    Todd France, France Athlete Management Enterprises Inc.
    Frank Gibeau, EA Sports
    Wally Hayward, Relay Sponsorship & Event Marketing
    Sean Henry, Palace Sports and Entertainment
    Paul Johnson, PGA Tour
    Dave Katz, Yahoo!
    Michael Kelly, South Florida Super Bowl XLI Host Committee
    George Kliavkoff, Major League Baseball Advanced Media
    Peter Lazarus, NBC Universal
    Michael Levine, Van Wagner Sports Group
    Ellen Lucey, Coca-Cola Co.
    Burke Magnus, ESPNU
    Peter Murray, NFL
    Jon Niemuth, Ellerbe Becket
    Scott ONeil, NBA
    Doug Perlman, NHL
    Kevin Plank, Under Armour
    Ed Policy, Arena Football League
    Tom Proebstle, Crawford Architects
    Michael Robichaud, Sprint Nextel
    Perry Rogers, Premier Integrated Sports Management
    Greg Shaheen, NCAA
    Mark Shapiro, Cleveland Indians
    Adam Shaw, NFL Network
    Peter Stern, Strategic Sports Group
    Jim Tanner, Williams & Connolly
    Mark Tatum, NBA
    Shannon Terry, Rivals.com
    Dorothy Whitehouse, ESPN ABC Sports Customer Marketing and Sales
    Russell Wolff, ESPN International
    Brett Yormark, Nets Sports & Entertainment
    Michael Yormark, Sunrise Sports and Entertainment
    Alan Zucker, IMG

    1 comment:

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