The worlds best sports agent and how they do it.

Hello to all my fans that want to become famous by finding a good agent. The following story is about how sports agents built a career out of men that no one had known outside of their sport. These special agents can make their clients into household names. They can take clients in the same agency in other work (i.e. actresses, models) and create introductions, in front of the camera, dating publicly, or whatever it takes to make them famous. He is looking beyond an athletes playing days, always working on the bigger picture. This is not just about one sport, and this is not just about America. This is global.

Written By: Rob Tencer

The super star agents that highly sought after and are creating careers for their clients are:

Don Yee - Tom Brady's agent (Yee & Dubin LLP)
Alan Zucker - Peyton Mannings agent.

The agents use a technique that has 3 parts. This technique is usually reserved for a celebrity publicist, but it can be mastered by the right agent.

part 1. Finding a client right out of high school or still in college.
The agent must get the client young, because a college player can go pro at anytime. The ideal time to get sign them, might be high school.
The agent must keep the player out of trouble, and must keep them out of jail, and keep them playing without being thrown off the team and out of school. While it is not legal to get the player paid while in school, there is other incentives. The player must get to the draft, or at least be eligible to play pro. Once the player makes the pro's, the fun starts.

part 2. dating to be famous.
Just like the book I wrote about becoming famous, "stop waiting to be famous and start dating to be famous", the agent uses the same concept to try and position the client not for a career in movies or TV, but for a career in endorsements.

part 3. The promised land is in endorsements
The holy grail of a career in sports is not winning a championship, but getting as many endorsement deals as humanly possible. It helps to be playing in a strong media market, or at least to have played college ball in a big market. The agent collects anywhere from 10-25% of whatever he gets his clients, and one head injury or knee injury could end the career of the athlete, so the real money is in endorsements, and this is what the agent has been building up to since the player was a child.
Peyton Mannibg will receive $13 million from endorsements, while Tom Brady will receive $9-$13 million in endorsement deals. Manning has endorsement contracts with MasterCard, DirecTV, PepsiCo, Gatorade, Adidas, Reebok, Sprint Nextel. Brady has endorsement contracts with Visa, Nike, Sirius Satellite, Movado, Burns Entertainment and sports marketing, Smartwater Coca-Cola, Glaceau

Lets now look at a few recent athletes that have been through the process of the three parts.

Tom Brady - while he did not get picked in the draft at a very high level, he settled into his championship role. Tom has very good looks, and was a great fit into so many endorsements. The problem was how to get him popular in middle america, and basically all of america?

Through the use of being in the right place at the right time - arranged and orchestrated by the agent, he was able to be seen with very beautiful women, and more importantly, outside the stadium, outside the field, and in a red carpet celebrity setting. By going out with celebrities, then models, then the biggest and most famous and most beautiful model in the world, it made Tom more desirable by women, and more looked up to by men. Now Tom was ready for endorsements, magazine covers, tabloids and gossip columns, high visibility and maximum exposure and maximum penetration into the minds of America.

Peyton Manning - While his story is not the same as Tom Brady, he appeared to be more down to earth and a family man. He loved his brother and father and was seen with them or talking about them at every opportunity. Where Tom could transcend into all aspects of Americana, Peyton had to rely on his core audience of football fans.

Matt Lienart - Matt went to a Los Angeles College, and was in the celebrity dating rotation of high profile women like Paris Hilton. Being on the star circuit increased his star quota. When he was drafted into a small media market, his endorsement career took a nosedive. Getting a random girl pregnant, did bring his name into the news. So you see its all about off the field actions that define your career. Especially if the star athlete gets injured.

Tony Romo - I was watching Donald Trumps Miss World or Miss Universe beauty paegent and I saw this first year pro quarterback as one of the judges. Who was he? Why was he given the job as a judge, when nobody knew who this guy was? This was purely the agent at work, trying to create high profile appearances where most of the world would be watching. America would be watching this man who seemingly had no connection to pro football. He was not even in America for this competition. Then came carrie underwood, then came Britney spears, then super models. The idea is to build his career before he gets a championship, and it really does not matter if he even gets a championship. What matters is that he is being groomed for lucrative endorsement deals. He does not have the good looks of Tom Brady, so his female and male fan base will need to be a little different. The Carrie underwood dating to be famous worked out because of his TV market in Texas. When that was no longer needed to elevate himself, the agent moved onto someone with a more high profile. Britney Spears is in the news everyday. Even if Tony Romo hides from photographers, they camp out outside and across the street of the girls house. They follow her every move. They record every person she talks to, including the McDonalds she goes to. This is much better for world wide exposure, and American psyche.

While Tiger Woods is not a football star, he is an athlete with more endorsement deals than both of them combined.

Derek Jeter is also a highly ranked athlete superstar, with massive endorsement deals according to Q scores - which measures consumer awareness of an athlete's likability.

The owner of the new england patriots whom Tom Brady plays for, says women between the ages of 2 and 80 are crazy for him.

Rob Tencer is the author of "stop waiting to be famous and start dating to be famous" as well as the lead writer of several entertainment blogs in the USA and the UK. Dr. Tencer is also a Sober Companion.

Bob Dorfman - executive vice president of SF based Baker Street Partners.
Doug Shableman - President - Burns Entertainment and sports marketing, Evanston,Ill
Steve Rosner - 16W marketing, Rutherford, NJ
David Carter - Sports Buisness group - LA,CA

Yee & Dubin LLP

725 S. Figueroa Street Suite 3085
Los Angeles, CA 90017-5430
USA

Website:	www.yeedubin.com
Phone:	(213) 892-7420
Fax:	(213) 892-7421

Alan Zucker - IMG
Senior Vice President, Athlete Marketing

Lovell House 616 Chiswick High Road
London W4 5RX
United Kingdom

Website:	www.imgartists.com
Phone:	+44 20 8233 5800
Fax:	+44 208 742 8758

BOCA RATON

Evert Enterprises
7200 W. Camino Real, Suite 310
Boca Raton, FL 33433-9984
Phone: (561) 394-2400
Fax: (561) 394-2400

BOSTON

IMG
One Bridge Street, Suite 101
Newton, MA 02458
Phone: (617) 558-6380
Fax: (617) 558-6386

BRADENTON

IMG Academies
5500--34th Street West
Bradenton, FL 34210
Phone: (941) 755-1000
Fax: (941) 752-2540
Fax: (941) 752-2527

CHICAGO

IMG
One Lincoln Center
18-W 140 Butterfield Road, Suite 350
Oakbrook Terrace, IL 60181
Ph: (630) 916-9720 or (630) 916-2590
Fax: (630) 916-9716 or (630) 916-2595

CLEVELAND

IMG
1360 E. 9th Street, Suite 100
Cleveland, Ohio 44114
Phone: (216) 522-1200
Fax: (216) 522-1145

CHARLOTTE

IMG
201 South Tryon Street, Suite 1000
Charlotte, NC 28202
Phone: (704) 568-2520
Fax: (704) 568-2904

LOS ANGELES

IMG
1640 South Sepulveda Boulevard
Suite 222
Los Angeles, CA 90025
Phone: (310) 473-0411
Fax: (310) 473-3914

LOS ANGELES

IMG
2049 Century Park East
Suite 2460
Los Angeles, CA 90067
Phone: (424) 653-1655
Fax: (424) 653-16764

MIAMI

IMG
150 Alhambra Circle, Suite 825
Coral Gables, FL 33134
Phone (305) 460-6580
Fax (305) 446-9080

MINNEAPOLIS

IMG Coaches
601 Carlson Parkway, Suite 610
Minnetonka, MN 55305
Phone: (952) 847-2455
Phone: (952) 847-2467
Fax: (952) 847-2451

NEW YORK

IMG/Forstmann Little
767 5th Avenue
New York, NY 10153
Phone: (212) 355-5656
Fax: (212) 759-9059

NEW YORK

IMG Models
304 Park Avenue South
Penthouse North 12th Floor
New York, NY 10010
Phone: (212) 253-8884
Fax: (210) 253-8883

NEW YORK

IMG
420 West 45th Street
New York, NY 10036
Phone: (212) 541-5640
Fax: (212) 265-5483

NEW YORK

IMG
825 7th Avenue
New York, NY 10019
Phone: (212) 489-8300 (8th Floor)
Fax: (212) 246-1596 System Speed: 381
Phone: (212) 489-5400 (9th Floor)
Fax: (212) 246-1118

SAN FRANCISCO

IMG
685 Market Street, Suite 500
San Francisco, CA 94105
Phone: (415) 227-8000
Fax: (415) 227-4288

SANTA MONICA

IMG
3000 West Olympic Blvd
Suite 2510
Santa Monica, CA 90404
Phone: (310) 907-2229
Fax: (310) 449-4067

TORONTO

IMG
175 Bloor Street East, Suite 400
South Tower
Toronto, Ontario M4W 3R8 Canada
Phone: (416) 960-5312
Fax: (416) 960-0564

VANCOUVER

IMG
611 Alexander Street
Suite 401
Vancouver, BC V6A 1E1
Phone: (604) 228-2010
Fax: (604) 215-2003

south america

BUENOS AIRES

IMG
Av. del Libertador 3254
B1637ALO - La Lucila
Buenos Aires
Argentina
Phone: +54 11 4799 8100
Fax: +54 11 4799 4464

europe

AMSTERDAM

IMG Netherlands NV / TWI Holland BV
World Trade Center Amsterdam
Strawinskylaan 259
1077 XX Amsterdam, Netherlands
Phone: (31) (20) 496 00 00
Fax: (31) (20) 496 00 01

BARCELONA

IMG
VIA Augusta, 200 4th Floor E-08021
Barcelona, Spain
Phone: (34) (93) 200 34 55
Fax: (34) (93) 200 59 24

BERLIN

IMG GmbH
Saarbrückerstrasse 36
10405 Berlin
Germany
Phone: +49 (0)30 889 2289 02
Fax: +49 (0)30 889 2289 20

BRISTOL

Tigress Production Ltd.
2 St. Pauls Road
Bristol BS8 1LT
Phone: (44) 0 117 933 5600
Fax: (44) 0 117 933 5666

BRUSSELS

IMG Benelux Avenue Frans Courtens 131-B-1030 Brussels,
Belgium
Phone: (32) (2) 745 47 60
Fax: (32) (2) 745 47 61

BUDAPEST

IMG Hungary
Andrassy ut 98
Budapest H - 1062 Hungary
Phone: (36) (1) 312 2406
Fax: (36) (1) 312-2410

COLOGNE

IMG GmbH
Xantener Str. 99h
50733 Koln, Germany
Phone: (49) 221 35 50 110
Fax: (49) 221 35 50 1120

COLOGNE

IMG GmbH
RheinEnergieStadion
Aachener Str. 999
D-50933 Cologne
Phone: (49) 221 716 16 700
Fax: (49) 221 716 16 720

HAMBURG

IMG Media
Jarrestr.10
22303 Hamburg, Germany
Phone: (49) 40 41 40 040
Fax: (49) 40 41 40 04 20

HAMBURG

IMG
c/o Wirtschaftsberatung T. Franke
Schellerdamm 16
21079 Hamburg, Germany
Phone: (49) 40 27 86 31 32
Fax: (49) 40 27 86 31 31

LONDON

Darlow Smithson Productions
Highgate Studios
53-79 Highgate Road
London NW5 1TL
Phone: (44) 0 20 7482 7027
Fax: (44) 0 20 7482 7039

LONDON

Tiger Aspect Group
7 Soho Street
London W1D 3DQ
Phone: (44) 0 20 7434 6700
Fax: (44) 0 20 7434 1903

LONDON

IMG
McCormack House
Hogarth Business Park
Burlington Lane
Chiswick London W4 2TH
Phone: (44) (208) 233 5300
Fax: (44) (208) 233-5301

LONDON

Gamer.TV
One Burlington Lane
Chiswick London W4 2RW
Phone: (44) (208) 233 7800
Fax: (44) (208) 233 7801

LONDON

The Studio
Unit 1B
Hogarth Business Park
Burlington Lane
Chiswick
London W4 2TH
Phone: (44) (208) 233 6057
Fax: (44) (208) 233 6101

LONDON

The Studio - European Golf Design
Broomfield Hall
37-39 Chobham Road
Sunningdale Berkshire SL5 0DS England
Phone: (44) 1344 870300
Fax: (44) 1344 870301

LONDON

IMG Models
8 Flitcroft Street
London WC2H 8DJ
Phone: (44) (208) 233 6770
Fax; (44) (208) 233 6789

LONDON

Media House
Unit 2
Hogarth Business Park
3 Burlington Lane
Chiswick
London W4 2TH
Phone: (44) (208) 233 5400
Fax: (44) (208) 233 5401

LONDON

IMG
Pier House
Strand on the Green
Chiswick, London W4 3NN England
Phone: (44) (208) 233-5000
Fax: (44) (208) 233-5001

MILAN

IMG Models Srl
Via Ciovasso 11
20121 Milan
Phone: (39) 02 3657 6550
Fax: (39) 02 36 56 2413

MOSCOW

IMG Russia
World Trade Centre
12 Krasnopresnenskaya Nab.,
Entrance 6, Suite 736
Moscow 123610
Phone: (7) (495) 258-1908
Fax: (7) (495) 258-2287

MUNICH

IMG
Prinzregentenstrasse 48
80538 Munich, Germany
Phone: (49) 89 20 50 880
Fax: (49) 89 20 50 8820

MUNICH

IMG Football
Büro TSV 1860
Grünwalder Strasse 114
D-81547 Munich, Germany
Phone: (49) 89 64 27 85 167
Fax: (49) 89 64 27 85 168

PARIS

IMG
5bis rue Mahias
92100 Boulogne-Billancourt, France
Phone: (33) (1) 46 89 44 50
Fax: (33) (1) 46 89 44 51

PARIS

IMG Models
8 Rue Danielle Casanova
75002 Paris, France
Phone: (33) (1) 55 35 12 00
Fax: (33) (1) 55 35 12 01

ROME

TWI Italy SrL
Via Piemonte 39a
Roma 00187 Italy
Phone: (39) (06) 42013901
Fax: (39) (06) 47 44 293

STOCKHOLM

IMG
Stureplan 4C
S-114 35 Stockholm
Sweden
Phone: (46) (8) 506 224 00
Fax: (46) (8) 506 224 01

WOLFSBURG

IMG GmbH
Büro Wolfsburg
In den Allerwiesen 1
384 46 Wolfsburg, Germany
Phone: (49) 5361 89 03 604
Fax: (49) 5361 89 03 600

VALENCIA

IMG
Avda Cortes Valencianas
17 Local 2B
Valencia, Spain
Phone: (34) 96 353 60 40
Fax: (34) 96 317 32 90

VIENNA

International Management Group Austria GmbH
Wallnerstrasse 3 / 28
1010 Wien
Austria
Phone: +43 / 1 / 890 43 16 -0
Fax: +43 /1 / 890 43 16 – 20

ZŰRICH

IMG Schweiz AG
Bürogebäude com.West
Förrlibuckstrasse 72, 6 Stock
CH-8005 Zürich
Switzerland
Phone: (41) 44 274 1212
Fax: (41) 44 274 1213

middle east

DUBAI

IMG Middle East
Building 5, Suite 121
Gold and Diamond Park
Sheikh Zayed Road
P.O.Box 282339
Dubai, UAE
Phone: (971) 4-408-8388
Fax: (971) 4-408-8300

africa

JOHANNESBURG

IMG
Fountain Grove
5 2nd Road, Hyde Park
Johannesburg, South Africa 2196
Phone: (27) (11) 880-1141
Fax: (27) (11) 880-0690

asia / pacific rim

BANGKOK

IMG Services (Thailand) Limited
Unit #1203, 12th Floor, SG Tower
161/1 Soi Mahadlekluang 3, Rajdamri Road
Lumpini, Patumwan Bangkok 10330, Thailand
Phone: (66) 2651-8323
Fax: (66) 2651-8324

BEIJING

IMG
Room 11-12, Level 7, Tower W3
The Towers, Oriental Plaza
No. 1 East Chang An Avenue, Dong Cheng District
Beijing 100738 China
Phone: (86) (10) 5811 1000
Fax: (86) (10) 8518 1583

DELHI

IMG
IMG House, 4th Floor, 268 Masjid Moth
Uday Park, New Delhi, 110 049 India
Phone: (91) (11) 4278-9000
Fax: (91) (11) 416 42254

HONG KONG

IMG
11th Floor, Sunning Plaza
10 Hysan Avenue
Causeway Bay, Hong Kong
Phone: (852) 2 894-0288
Fax: (852) 2 882-2557

MALAYSIA

IMG Media
20, Jalan BPP2/6
Pusat Bandar Putra Permai
43300 Seri Kembangan
Selangor
Malaysia
Phone +603 8948 9407
Fax +603 8941 0935

MUMBAI

IMG
608,1-B/2
Western Express Highway Service Road
Next to Provident Fund Building
Bandra (East)
Mumbai - 400 51 India
Phone (91) (22) 2656 5900
Fax (91) (22) 2647 3620

SEOUL

IMG KOREA
5th Floor, Namdo Building
823 – 24 Yeoksam-Dong
Kangnam-Gu, Seoul, 135-080, Korea
Phone: (822) 558-8544
Fax: (822) 558-8540

SHANGHAI

IMG
Room 3301 K. Wah Center
No. 1010 Huai Hai Zhong Road
Shanghai 200031 China
Phone: (86) (21) 5405 1222
Fax: (86) (21) 5405 1833

SINGAPORE

IMG
1 Scotts Road #21-01/03
Shaw Centre
Singapore, 228208
Phone: (65) 6738-3669
Fax: (65) 6738-3617

SINGAPORE

TWI - SNTV Asia Bureau
10 Anson Road #32-11
International Plaza
Singapore 079003
Phone: (65) 6221-3196
Fax: (65) 6221-2753

TOKYO

IMG
Mitomi Building Shinkan 6F
1-20-18, Ebisu
Shibuya-ku, Tokyo 150-0013 Japan
Phone: (81) (3) 5792-7800
Fax: (81) (3) 5792-7801

australia

ADELAIDE

IMG
29 Rundle Street
Kent Town
South Australia 5067
Phone: (61) (8) 8363 5311
Fax: (61) (8) 8363 6150

GOLD COAST

IMG
Level 5/64 Marine Parade
Southport Queensland 4215
Phone: (61) (7) 5588 6888
Fax: (61) (7) 5588 6895

MELBOURNE

IMG
Level 3, 480 St Kilda Road
Melbourne 3004 Australia
Phone: (61) (3) 9864 1111
Fax: (61) (3) 9864 1112

SYDNEY

IMG
Level 4, 263 Clarence Street
Sydney NSW 2000 Australia
Phone: (612) 9285 - 8000
Fax: (612) 9285 – 8001

Jim Gallagher
1-212-774-4419 or
1-888-464-2970
jim.gallagher@imgworld.com
Brian Weiss
1-212-774-6782 or
1-888-464-2970
brian.weiss@imgworld.com

IMG was founded by Mark H. McCormack in the early 1960s. The company is the world's premier sports management and marketing agency, with an international staff of more than 2,500 in more than 80 offices in 32 countries. Its television division, TWI, is the largest independent distributor of televised sports and annually produces and distributes 6,000 hours of original programming in over 240 sports to more than 200 countries. Every day of the year, IMG is commercially involved in an average of 11 major sports and cultural events around the world, represents the interests of major corporations, is a literary agency and book packager, manager and presenter of world-renowned classical music artists through IMG Artists, and its IMG Models is the world's leading international modelling agency.

Octagon
www.octagon.com
Norwalk, CT

Revenue:	$28.8 Million
Employees:	300

Anschutz Entertainment Group
www.aegworldwide.com
Los Angeles, CA

Revenue:	$11.4 Million
Employees:	200

SFX Sports Group Ltd
www.sfx.com
New York, NY

Revenue:	$81.2 Million
Employees:	3,000

ANC Sports Enterprises , LLC
www.ancsports.com
Purchase, NY

Revenue:	$10 Million
Employees:	45

CSMG Inc
www.csmgsports.com
Chicago, IL

More sports agents - click here

More sports amrketing companies - click here

2006 Sports Business Journal Forty Under 40 List:

Randy Bernard, Professional Bull Riders Inc.
John Brody, Major League Baseball
Zak Brown, Just Marketing International
Faust Capobianco IV, Majestic Athletic
Kathy Carter, Soccer United Marketing
Damon Evans, University of Georgia
Jeff Fluhr, StubHub.com
Todd France, France Athlete Management Enterprises Inc.
Frank Gibeau, EA Sports
Wally Hayward, Relay Sponsorship & Event Marketing
Sean Henry, Palace Sports and Entertainment
Paul Johnson, PGA Tour
Dave Katz, Yahoo!
Michael Kelly, South Florida Super Bowl XLI Host Committee
George Kliavkoff, Major League Baseball Advanced Media
Peter Lazarus, NBC Universal
Michael Levine, Van Wagner Sports Group
Ellen Lucey, Coca-Cola Co.
Burke Magnus, ESPNU
Peter Murray, NFL
Jon Niemuth, Ellerbe Becket
Scott ONeil, NBA
Doug Perlman, NHL
Kevin Plank, Under Armour
Ed Policy, Arena Football League
Tom Proebstle, Crawford Architects
Michael Robichaud, Sprint Nextel
Perry Rogers, Premier Integrated Sports Management
Greg Shaheen, NCAA
Mark Shapiro, Cleveland Indians
Adam Shaw, NFL Network
Peter Stern, Strategic Sports Group
Jim Tanner, Williams & Connolly
Mark Tatum, NBA
Shannon Terry, Rivals.com
Dorothy Whitehouse, ESPN ABC Sports Customer Marketing and Sales
Russell Wolff, ESPN International
Brett Yormark, Nets Sports & Entertainment
Michael Yormark, Sunrise Sports and Entertainment
Alan Zucker, IMG

Thursday, November 8, 2007